About Us

The people and principles behind bettingguides.co.uk

Last updated:

Who We Are

bettingguides.co.uk is an independent sports betting information site built for UK punters who want clear, honest guidance. We do not operate a sportsbook or accept bets. Our sole purpose is to educate — helping readers understand betting markets, compare licensed bookmakers, and make informed decisions.

Every bookmaker we mention holds a valid licence from the UK Gambling Commission. We never recommend unlicensed operators, and our editorial content is never influenced by commercial partnerships. If we feature an operator, it is because we genuinely believe they offer a good product for our readers.

Meet Our Author

Jonathan Smith — Author at bettingguides.co.uk

Jonathan Smith

Lead Writer & Editor

Jonathan has covered UK sports betting for over a decade. A former odds compiler turned writer, he brings first-hand knowledge of how bookmakers price markets and where punters can find genuine value. His work focuses on making complex betting concepts — from Asian handicaps to accumulator strategies — accessible to everyone.

Before joining bettingguides.co.uk, Jonathan worked in the trading departments of two major UK bookmakers and contributed betting analysis to several national newspapers. He holds a degree in Mathematics from the University of Leeds and is a firm believer that education is the best tool any punter has.

When he is not writing guides, you will find him at the races or watching the Premier League with a keen eye on the form.

Our Editorial Standards

What We Stand For
  • Independence — our recommendations are never influenced by affiliate commissions. We write what we believe, not what pays the most.
  • Accuracy — every fact, figure, and offer is verified before publication. We update our guides regularly to reflect current promotions and market conditions.
  • Clarity — we write in plain British English. No jargon walls, no filler content. If a concept needs explaining, we explain it properly.
  • Responsibility — we promote responsible gambling throughout every piece of content. Betting should be enjoyable, never harmful.
  • Transparency — we disclose our affiliate relationships clearly. When you click a link to a bookmaker, we may earn a commission at no cost to you.

Contact Us

Got a question, correction, or suggestion? We welcome all feedback. Reach us at [email protected] or visit our contact page.