Privacy Policy

Last updated: 24 March 2026

1. Data Controller

bettingguides.co.uk (“we”, “us”, “our”) is the data controller responsible for your personal data. We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions about this privacy policy, please contact us at [email protected].

2. What Data We Collect

We may collect the following types of personal data when you visit our website:

  • Information you provide voluntarily — such as your name, email address and message content when you use our contact form.
  • Technical data — including your IP address, browser type and version, operating system, time zone setting, device type and screen resolution.
  • Usage data — including pages visited, time spent on pages, navigation paths and referring URLs.
  • Cookie data — information collected through cookies and similar technologies. See our Cookies Policy for full details.

3. Cookies

Our website uses cookies to distinguish you from other users and to improve your browsing experience. We use essential cookies required for the site to function, analytics cookies to understand how visitors use the site, and third-party cookies placed by our partners.

For detailed information about the cookies we use and how to manage your preferences, please read our Cookies Policy.

4. How We Use Your Data

We use your personal data for the following purposes:

  • To provide and maintain our website and its content.
  • To respond to your enquiries submitted through our contact form.
  • To analyse website usage and improve our content and user experience.
  • To detect and prevent fraud, spam or abuse.
  • To comply with our legal obligations.

We process your data on the following legal bases under UK GDPR:

  • Consent — where you have given clear consent for us to process your data for a specific purpose (e.g. analytics cookies).
  • Legitimate interests — where processing is necessary for our legitimate interests, such as improving our website and content.
  • Legal obligation — where we need to comply with a legal or regulatory requirement.

5. Third Parties

We may share your data with the following categories of third parties:

  • Analytics providers — such as Google Analytics, who help us understand how visitors use our site.
  • Affiliate partners — when you click on an affiliate link, the betting operator may collect data independently under their own privacy policy. We do not share your personal data directly with these partners.
  • Hosting providers — our web hosting provider stores data on servers located in the United Kingdom or European Economic Area.

We do not sell your personal data to any third party.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

  • Contact form submissions — retained for up to 12 months after your enquiry has been resolved.
  • Analytics data — aggregated and anonymised after 26 months.
  • Server logs — retained for up to 90 days.

After these periods, your data is securely deleted or anonymised.

7. Your Rights Under UK GDPR

Under the UK GDPR, you have the following rights regarding your personal data:

  • Right of access — you can request a copy of the personal data we hold about you.
  • Right to rectification — you can ask us to correct inaccurate or incomplete data.
  • Right to erasure — you can request that we delete your personal data in certain circumstances.
  • Right to restrict processing — you can ask us to limit how we use your data.
  • Right to data portability — you can request your data in a structured, machine-readable format.
  • Right to object — you can object to our processing of your data where we rely on legitimate interests.
  • Right to withdraw consent — where we rely on your consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within one month.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk if you believe your data protection rights have been violated.

8. Contact Us

If you have any questions or concerns about this privacy policy or how we handle your personal data, please get in touch: